Urban Proverb is an independent skincare brand, specialising in raw body butter and oils. The ask consisted of building a website that showed the vision of the brand, whilst depicting what was being sold. As the brand’s mission was based on selling skincare, as well as promoting sustainability within sub-Saharan Africa, it was important to show all aspects of the brand. Multiple pages were needed to convey the brand and it was important to ensure that the website itself, had elements of rawness and paid homage to Africa, where the founder sources ingredients from. The design aimed to be informative yet creative by using images that reflected the brand, as well as ensuring that the design was kept simple and sleek.